Radiocentre and Colourtext revealed significant shortcomings in the typical short-term attribution models used to assess ...

It can be hard to measure radio advertising because we reach consumers even when they don't know they are being reached.

Radio advertising is an oft-overlooked form of marketing, especially for small businesses. There are many misconceptions about this type of marketing, and chief among them is the belief that radio ...

When selling radio advertising, you must know who your audience is and how to package the ad to your customer. Understanding Time Slots Different ads work at different times of day.

This is the fifth installment in a recurring series that looks back at developments that have shaped radio broadcasting ...

Legendary Texas radio host Mike Rhyner was unable to make it work at 97.1 as he was recently ousted from his position. It's a ...

Audacy filed for bankruptcy Sunday, succumbing to a steep decline in radio advertising. The Philadelphia-based broadcaster ...

Overall, radio has a low level of mechanical advertising avoidance. There is little variation in mechanical avoidance of radio advertising across media factors. Music stations have slightly higher ...

By Glenn Peoples The modern music industry may run on subscriptions — streaming, satellite radio, Peloton, et al. — but it still depends greatly on the advertising business. Indeed ...

Purchasing various advertising mediums in advance and in bulk can cut the cost by as much as 50 percent or more. To reinforce this statement, contact your local radio station and ask for the rate ...

Revenues at Bertelsmann's Luxembourg-based RTL Group, a media giant which owns Fremantle, rose 2.6% to €1.3 billion ($1.4 ...