Alora Baby is not just aiming to manufacture baby cribs in an environmentally friendly way but is attempting to overhaul the ...

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Alora Baby is spearheading an initiative to redefine the lifecycle of baby gear, aiming to transform it from a single-use ...

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Being a parent while in law school, Crockett said, has given her a new motivation: to be a role model for her daughter.

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Enter Alora Baby, which is trying to shift the narrative toward a greener and more sustainable option for manufacturing — and recycling — baby products. The company is starting with bedside cribs.