Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 ...

Independent tests conducted by in-house Cybernews experts are the foundation of our comprehensive ad blockers’ reviews. We combine in-house and external tests to gather empirical evidence and assess ...

But how can you possibly monitor rival brand advertising activity across platforms without turning a 40-hour workweek into a 60-hour workweek? We’re here to help. Nielsen Ad Intel are the most ...

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USA TODAY Ad Meter is looking to highlight to the voices of the next generation during Super Bowl 58.

YouTube is bringing its ad blocker fight to mobile. In an update on Monday, YouTube writes that users accessing videos through a third-party ad blocking app may encounter buffering issues or see ...

We’re here to help. Nielsen Digital Ad Ratings (DAR) delivers deduplicated audience measurement metrics across computers, smartphones, tablets and connected TV. This means you can prove your campaign ...

Apple is apologizing: that ad for the new iPad Pro with the all-powerful hydraulic press squeezing every element of culture and human experience into one wafer-thin device may have been a tad ill ...

Growth is good for the ad industry and marketers, but what caught my eye was how the media pie is being sliced. As you might expect, dollars are being diverted to digital and what we now call ...