Tom Gargiulo explains how the Coca-Cola brand has shifted its media mix and leveraged sports and music partnerships to boost the brand.

The increase in ROI for brands that buy in to women’s sports is a phenomenon unlike anything in marketing, writes Gray Wolf co-founder Layton Lassiter.

Chipmaker Nvidia grew brand value 178% this year while the enterprise tech and services category was the fastest gainer tracked by the firm.

Flavor Flav is coming to Red Lobster’s aid on the tails of the seafood chain filing for Chapter 11 bankruptcy protection in May ...

The 140-year-old soda brand has relied on investment, patience and agile marketing to become the number two soft drink in the U.S.

The effort introduces a new brand character, Johnny, the “straight-shooter cousin” of the iconic farmer duo featured in the marketer’s past creative.

United Airlines unveiled Kinective Media by United Airlines, a media network that uses travel behavior data to create more ...

The granola and breakfast foods marketer is encouraging consumers to “Savor the Start” on the heels of 56% year-over-year sales growth in the first quarter.

The effort features a tear-jerking short film that shows how creative self-expression has played a part in the lives of real people and their children.

Integral Ad Science (IAS) announced what it claims is the advertising industry’s first deepfake measurement solution in a press ...

After nearly two decades at PepsiCo, the marketing executive who oversaw the flagship brand's turnaround and visual overhaul will pursue a new opportunity.

Omnicom is bringing its global production capabilities together under one unit in a bid to streamline creative efficiency and ...