AdExchanger hosted Programmatic IO in Las Vegas, and we recorded The Big Story podcast live on stage. It’s not easy to distil ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in ...

To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize.

If you’re a brand that wants to in-house its programmatic media buying, the best thing you can do is to make friends with the ...

Next up on the list of solutions agencies are trying is alternative identifiers, such as UID 2.0, RampID and Yahoo’s ...

While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first ...

While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first ...

Now, Shopsense and Paramount are going a step further with the introduction of Magnite as an SSP partner. Previously, ...

Advertisers need to own our contributions to political polarization. Audience targeting and online information campaigns have ...

Google’s latest Performance Max updates came out this week.

Amazon has a new ad measurement product for publishers. It's also opening its publisher cloud to all streaming services in ...

Ad platform over-attribution is boiling over right now for frustrated marketers. And: Why linear still reigns over political ...