Marketers are partnering with content creators in smaller cities due to the freshness of their content and relatively lower ...

UN secretary-general António Guterres has directly called for PR agencies to stop working with fossil fuel clients, and ...

"The destruction of the human experience, courtesy of Silicon Valley." That was the cutting t weet from actor Hugh Grant in ...

The CMO’s MO (modus operandi), spotlights some of India’s top CMOs as they share their marketing mantra, trends for the ...

Digital marketing company HiveMinds, which is part of the Madison Group, has appointed Pradeep Saluja as its chief operating ...

In light of the rampant rise of addictions that cause fissures in family and personal lives along with a steep increase in ...

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Goafest 2024 has officially ended, and on a high note! The event took place from May 29 to 31 at the Westin Powai in Mumbai and showcased the resilience and innovation within the advertising and ...

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The Ministry of Consumer Affairs, Food and Public Distribution, Government of India, has called for a pitch to appoint a new social media agency for the Bureau of Indian Standards (BIS). The pitch is ...

Deodorant brand Denver has introduced its new phase of its success campaign, which stars South Indian superstar Mahesh Babu. The ad encourages a shift in perspective, redefining success to be more ...

Consumer health and hygiene giant Reckitt Benckiser Group (RB) has renewed creative duties to Havas Worldwide for its condom brand Durex in India, following a competitive multi-agency pitch. The ...