From the changing nature of the top marketing job at Very and Innocent to what CEOs need from marketers, it’s been a busy ...

Microsoft’s UK CMO Bonnie Pelosi has been promoted to CMO of the EMEA region. Pelosi joined Microsoft in September 2022 from ...

Senior marketers from Guinness, Three UK and Warner Music discuss their shared growth challenges, despite working in ...

The supermarket, long seen as a benchmark for others to position with on price, has launched a new campaign that mocks ...

The marketing team has developed a brand growth framework designed to identify “where to play and how to win”.

Recruiters and jobseekers are continuing to struggle in the current landscape, with few jobs and opportunities leaving brands ...

Consumer confidence has increased for a second consecutive month, making for a “brighter picture” after a “long period of ...

Jessica Myers is taking on the chief customer officer role, which will “bring together” a number of teams under her remit as ...

Marketers are often taught there are two ways to orient your business: product and market. But creator-backed brands like ...

Marketing Week has teamed up with the Advertising Association for a second year to spotlight organisations that have opened ...

Six ads from influencer-turned-business owner Grace Beverley have been banned by the Advertising Standards Authority (ASA) ...

Appointed in 2022 to lead the excellence agenda at pasta giant Barilla, Natalie Howell believes prioritising consistency and ...