Principal media is when advertising agencies buy their own media and then resell that media to their clients. Could be problematic.

You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planning tool Microsoft says will simplify the ...

The new equity-backed startup, aptly named Symitri, is built on proprietary high-speed data tech enabling a "real-time ...

Invitations to exclusive industry events and research ...

At its Brandcast event this week, YouTube introduced a feature tailored for connected TV that serves non-skippable assets ...

In an effort to avoid trial by jury, Google says it has tendered a cashier's check to the U.S. government for triple damages ...

The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," the TVB said in ...

A federal appeals court rejected a request to reinstate a class-action complaint alleging that Amazon wrongly targets ads to ...

Archaeologists in Pompeii unearthed a fresco on the wall of a house that may be the oldest known depiction of a pizza.

Leo Koguan, who holds more than 27 million Tesla shares and previously described himself as Musk's biggest "fan boy," now ...

Half of global consumers say that by 2035 they’d like to have an AI clone of themselves to take care of shopping, ...

A new ANA report benchmarks the use of principal media-buying by agencies, but it raises more questions than it answers about ...