This is the heart of your follow-up system. A CRM books future customers and stores client details, all while making you look ...

Catersource + The Special Event is always a premier place to spot the latest trends. Between the venue tour, tradeshow floor, ...

“While not all events require a theme, having one can offer many benefits, such as easier planning, increased attendee engagement, and a more memorable experience,” says an article from experience ...

Defining your brand, acquiring funding, identifying your audience, and perfecting your offerings—the first five years of a business are no cakewalk! Most entrepreneurs experience a rollercoaster of ...

As we all know, Artificial Intelligence (AI) transforms how we live and work, making lives easier. AI now offers solutions to event professionals to enhance their planning process and attendee ...

The language a sales candidate uses can reveal much about their potential fit and future success within your team. Interpreting a sales candidate’s natural language during interviews offers insights ...

This veteran event pro shares guidelines for creating safe mass gatherings once the coronavirus storm passes.

If a beautiful Gala Award trophy is missing from your life, now is the time to fix that problem. Submissions are now open for the 2021 Gala Awards. Though the COVID crisis has packed a punch, these ...

Kathleen Stoehr is the Director of Community & Content Strategy for Informa Connect | Catersource & Special Event magazines and digital content, as well as live education at Catersource Conference & ...