British Cycling has agreed a “landmark” multi-million pound title sponsorship deal with Lloyds Bank that will help secure the ...

Lay's global VP of marketing says snack brand is preparing “biggest ever” campaign around this weekend’s UWCL final.

Currently, the circuit pays US$20 million per season, according to Statista. This is the lowest hosting fee of any of the ...

Sublicensing deal for expanded College Football Playoff (CFP) with ESPN comes as WBD faces losing out on NBA to NBC.

After the WTA deepened its ties to Saudi Arabia by partnering with the PIF, SportsPro outlines some of the questions raised ...

The US asset management firm takes over after the club’s previous owner Suning missed a deadline to pay back €395m.

Deal with the Ligue Nationale de Rugby (LNR) comes into effect at the start of the 2027/28 campaign and expires in 2032 ...

Spanish titans Real Madrid have topped Forbes' list for the third consecutive year with a valuation of US$6.6bn.

The English soccer pyramid is “financially broken” and the new independent regulator must be amended to address a growing ...

Collegiate Athletic Solutions will offer universities between US$50m to US$200m in funding in exchange of a share of future revenues.

SportsPro examines the media strategies of the WNBA, NWSL and others, and maps out the opportunities and challenges in ...

UK broadcaster Channel 4 will show more than 1,300 hours of coverage from the 2024 Paralympics across 18 streams on YouTube.