Brand Recommendations span awareness and consideration campaigns with cost-per-thousand and cost-per-view bidding.

"It allows us to create unique and exciting opportunities for clients and partners at the inception of a production, rather ...

Companies that make content are nowhere near the top of the list of the most valuable companies in the world anymore.

According to the National World War II Museum, fewer than 1% of the 16.1 million Americans who served during World War II are ...

Who wins and who loses in the blockbuster NBA rights deal that The Wall Street Journal said Thursday is imminent? On the face ...

In the spirit of media neutrality, Planning & Buying Insider had a frank conversation with long-time big agency media chief ...

AI "answer engine" Perplexity broke its first television spot Thursday night during the NBA Finals, Game One, on ABC.

The coffee cafe chain sells handcrafted coffee, smoothies and a variety of pastries. It has more than 200 stores globally.

Brands aren’t always in a hurry to pile on sports wagers, but for Six Flags Entertainment Corp., the looming NBA finals seem ...

A lighthearted yet cause-oriented campaign includes an animated lactobacillus -- the strain of good bacteria in Culturelle.

NHL team sponsorship revenue is now 10% higher versus a year ago, at $1.4 billion -- and more than double the $623 million ...

A successful food venture — Soul Mama London — which teamed award-winning saxophonist YolanDa Brown and creative entrepreneur ...