AI is regularly invoked as something that will inevitably change civilisation, but imaginations and category-level marketing are powerful things: as the EU puts into practice a landmark set of rules ...

Marketers have become accustomed to thinking about advertising spend according to the two broad buckets of brand-building channels (that build long-term brand equity) and performance-led activation ...

Australia’s national women’s football team, The CommBank Matildas, has gone on a remarkable journey to reach a status beyond a sports team: they’re a cultural phenomenon. Their journey through the ...

This piece delves into promoting accessibility in advertising and providing guidance on how to make advertisements more inclusive for people with disabilities. Accessible marketing is the use of ...

Many consumers are changing their purchase behavior in the tech category due to economic concerns, and brands need to respond accordingly. Consumer tech brands face a significant innovation challenge ...

Global diary giant, Danone, sought Ketchum's expertise to introduce a new way of approaching earned and influencer measurement across their brand portfolio. Previous measurement practices were ...

CK Prahalad wrote his famous treatise “The Fortune at the Bottom of the Pyramid” in 2004, but there was an individual who recognised the potential of the bottom of the pyramid long before this book ...

Case details Brand: Joyoung Brand owner: JOYOUNG Main agency: Dianshuo Technology Main agency holding group: Shanghai Dianshuo Network Technology Co., Ltd. Launched in: Mainland China Industry: Home ...

How do you change perceptions of menopause in countries where access to women's health services may be limited, or where topics intrinsic to that discussion (e.g., menstruation, sexual function) are ...

China Construction Bank’s APP focusing on local life services, CCB Life, has been providing services nationwide, and the number of registered users exceeded 100 million by the end of 2022. At this ...

China Construction Bank’s APP focusing on local life services, CCB Life, has been providing services nationwide, and the number of registered users exceeded 100 million by the end of 2022. At this ...

Does innovation just mean doing something new? No, that isn't enough: innovation is doing something new that works for humans. It must meet a human need, fit into a gap in human lives and be ...