Econsultancy1d
Loyalty programmes will increasingly ‘hinge on personalisation’: Eagle Eye’s Sarah Jarvis
Sarah Jarvis is Communications and Propositions Director at Eagle Eye, a SaaS loyalty specialist working with retail, travel, ...
Econsultancy1d
FMCGs doing smart work on social: examples from Pampers, Cadbury, Liquid Death and more
FMCG goods like cereal, nappies, chocolate, tea, and even water are staples of our everyday shopping – but they might not ...
Econsultancy1d
RIU increases revenue by 250% by optimising ad copy with first-party data insights
The hotel chain partnered with Making Science, building a custom data architecture and customer data platform that allowed ...
Econsultancy2d
Renault increases the positive associations of new Austral model by 17 percentage points with imaginative content campaign
The car manufacturer partnered with Seznam Brand Studio to build positive brand associations via a podcast featuring ...
Econsultancy3d
Company of Cooks retains almost 98% of client base with video campaign, boosting new business by nearly 8%
Following a rebrand, the UK catering and venues business promoted its core values in a series of films around ‘Craft, ...
Econsultancy4d
Training marketers for the era of AI: ‘There’s no point investing in tech’ if we can’t use it
As industries evolve alongside tech, there is often the requirement for new capabilities. What do marketers need to learn to make the most of AI, for example, and how will it change their jobs? Amidst ...
Econsultancy4d
Fast-Moving Consumer Goods (FMCG)
AI has the potential to take an organisation from the “middle of the pack to best in class”, but marketers need “real discipline” when deciding how to use it, according to leaders from Brown-Forman, ...
Econsultancy4d
Integrated communications and influencer campaign drives downloads of ride-hailing app Yango
The app partnered with LatAm Intersect PR for an awareness campaign that targeted the country’s social media users, becoming a top-three app in Bolivia and Peru.
Econsultancy5d
‘What’s the business objective?’ – Three marketing leaders on how they use AI
At Econsultancy’s Marketing Capability Leaders Forum last week, Managing Partner Paul Davies quizzed senior marketers on how they are using generative AI within their organisations. Speakers revealed ...
Econsultancy5d
‘What’s the business objective?’ – Three marketing leaders on how they use AI
At Econsultancy’s Marketing Capability Leaders Forum last week, Managing Partner Paul Davies quizzed senior marketers on how they are using generative AI within their organisations. Speakers revealed ...