AI is regularly invoked as something that will inevitably change civilisation, but imaginations and category-level marketing are powerful things: as the EU puts into practice a landmark set of rules ...

More than half of the world’s young people reside in the Asia Pacific region and there’s a rise in consumers seeking prevention rather than intervention from their health and beauty products. One ...

Pricing has been called the swiftest and strongest arrow in the marketer’s quiver, and revenue growth management is the latest discipline to drive sustainable, profitable growth through increasing and ...

Behavioral science can help the performance of ads that lead with an environmental message, improving their creative effectiveness by successfully encouraging consumers towards habits that positively ...

Behavioral science can help the performance of ads that lead with an environmental message, improving their creative effectiveness by successfully encouraging consumers towards habits that positively ...

Acuity Pricing ran an insight piece on the prevalence of discounts over the Easter period and were shocked to see the sheer percentage of brand ranges which were being heavily discounted. There may be ...

This article is part of a series of articles from the WARC Guide on marketing's impact on pricing. Read more Acuity Pricing ran an insight piece on the prevalence of discounts over the Easter period ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Many Super Bowl ads struggle to achieve top-of-mind memorability with consumers just weeks after the big game, according to research by Spikes, the innovation consultancy. Big-budget ads that run ...

WARC’s latest Spotlight Australia infographic shows that the majority of Australians plan to follow the Olympics this year, with approximately half the country planning to watch either live events (46 ...

In this exclusive interview, Christian Schroeder, the newly appointed Global President of Landor, tells WARC about understanding and measuring the value of a brand, both now and in the future. WARC: ...