She was the first woman to own and run a major national advertising agency. Her company, Wells Rich Greene, was best known ...
This mindset is inherently flawed and detrimental to the digital advertising ecosystem. It assumes that the absence of client ...
Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast ...
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the pitch decks they've used.
The CEO of WPP fell victim to an elaborate deepfake scam that involved voice cloning the boss to solicit money and personal ...
T-Mobile, Verizon, and AT&T will pay a combined $10.2 million in a settlement with US states that alleged the carriers ...
The deal, worth an unspecified eight-figure sum, will more than double Overwolf’s connection with players through in-game ads ...
Up-and-coming ad buyers reveal what’s exciting them in the current media landscape and changes they want to see.
AppLovin shares soared in premarket trading Thursday morning after the app monetization company topped analysts' first ...
AMC Networks fell short of Wall Street analysts' forecasts in the first quarter, reflecting ongoing pressure on advertising ...
Olivier Francois leads the Fiat brand, but he's also made his mark with Super Bowl commercials that included Bruce ...
Pennsylvania seeks to become the 25th state to legalize recreational cannabis for adult use and establish standards for, ...