Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach to ...

The deal seems like a win-win. The Trade Desk's customers will have better data to make advertising decisions, and Roku will ...

NEW YORK—Nielsen and LG Ad Solutions have signed an agreement that creates the largest automatic content recognition (ACR) data footprint in the U.S. With this arrangement LG Ad Solutions joins ...

Colon Cancer Committee recently met with Dora Hughes, MD, MPH, Acting Chief Medical Officer and Acting Director of the Center for Clinical Standards and Quality (CCSQ) for the Centers for Medicare and ...

New performance-driven advertiser solutions unveiled to include direct access across CTV and Mobile Ad inventory where users ...

During the NewFronts it unveiled plans to launch “major first-to-FAST” services offering live sports from MLB, PGA Tour, F1, ...

In essence, smart TV ACR data delivers privacy-safe targeting precision. Now that we know what ACR is and how it works, we can move into the fun part: the tricky challenges this data solves for ...

Gannett pointed to recent partnerships with non-news publishers as instrumental to its audience and ad revenue growth.

Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.

Roku (ROKU) also has a lot of ACR data but has failed to monetize it at the same level and has surrendered some competitive edge, said Wedbush. "We expect competition in this space to heat up as ...

At the IAB NewFronts 2024, Samsung Ads, the advanced advertising division of Samsung Electronics, highlighted why consumers ...