NEW YORK — Heightened consumer trust, loyalty and improved sales performance are among the measurable business outcomes for ...

The rise of e-commerce means an increased focus on the valuable information retailers have about their shoppers.

A Windows "debloat" application previously known as Bloatynosy has been rebranded as Winpilot. It now features a completely ...

Ahead of Upfronts, Paramount advertising boss John Halley says Bob Bakish's ouster and talks of a merger are "background" ...

As many radio companies seek to grow their podcast divisions, podcast advertising trends for 2024 largely shift to ...

Radiocentre and Colourtext revealed significant shortcomings in the typical short-term attribution models used to assess ...

Beehiiv is aiming for $5 million in ad revenue with a new funding round as it builds a business to rival Substack's ...

Lamar Advertising's focus on local advertising and diverse customer base reduces risk. Read what makes LAMR stock a ...

Wendy’s Co. shares rose 3.5% Thursday after the burger chain’s first-quarter adjusted earnings beat analysts’ estimates, ...

Tiger Pistol, the leading local social media advertising platform, recently announced its latest resource for brand marketers ...

When luxury automaker Infiniti begins advertising its redesigned QX80 premium SUV next month, it will move beyond its ...

GH Advertising took home the most awards with 27 total, and Tonic by Highmark Health won 23. Best in Show went to Voyage Visuals for "Athlete of the Future" for Dick's Sporting Goods Inc. Voyage ...