The rise of e-commerce means an increased focus on the valuable information retailers have about their shoppers.

Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences.

Reddit CEO Steve Huffman told CNBC's Jim Cramer his company is commercial by nature, saying both users and advertisers are drawn to the platform. Reddit beat Wall Street's revenue expectations for its ...

Commentary: To help legal shops compete with illicit sellers, make marketing rules align with those followed by the alcohol ...

NEW YORK — Heightened consumer trust, loyalty and improved sales performance are among the measurable business outcomes for ...

The new AI-powered tech will allow businesses to upload an ad image and then instantly generate variations. Here's what to know about the new offerings.

Beehiiv is aiming for $5 million in ad revenue with a new funding round as it builds a business to rival Substack's ...

A slower pace of business in the technology sector continued to weigh on some ad holding companies in the first quarter, but ...

Radiocentre and Colourtext revealed significant shortcomings in the typical short-term attribution models used to assess ...

As many radio companies seek to grow their podcast divisions, podcast advertising trends for 2024 largely shift to ...

The Penn Station takeover is a part of Visit Philadelphia's $2.5 million investment into its advertising efforts for the spring and summer of this year. The placement of the takeo ...

Lamar Advertising's focus on local advertising and diverse customer base reduces risk. Read what makes LAMR stock a ...