Alphabet Inc's Google on Friday asked a federal court in Virginia to reject a U.S. government lawsuit accusing the ...

The upside to programmatic advertising is tremendous. Still, the ecosystem surrounding it has recently come under fire for a ...

A slower pace of business in the technology sector continued to weigh on some ad holding companies in the first quarter, but ...

A study into advertising effectiveness has found that most (58%) of advertising’s total profit generation for clients happens ...

From combating ad fraud to revolutionizing data privacy, the applications of blockchain in advertising are vast and ...

Advertisers are constantly seeking innovative ways to reach their target audience effectively. With the advent of 5G ...

Mr Andrew Ackah, President of Advertising Association of Ghana, has called on government and key stakeholders to ensure the ...

Investors balk at $40 billion in spending, sending stock falling—but analysts say Meta’s advertising advantage is a perfect ...

Astrad has made openness and trust a core pillar of its business model in an industry often criticized for its lack of ...

Here’s one advertiser that social media platform X doesn’t have to worry about losing because it’s turned off by Elon Musk’s ...

BYU advertising students recently won the Coca-Cola Refreshing Films competition with a 20-second branded spot titled “Signs ...

The Krewe of Nyx's Mardi Gras parade is on the chopping block with City Council after the krewe advertised for membership ...