Disney will now be able to close the loop for certain kinds of purchases at Walmart, and the media giant should end up making ...

Brands turn to retailers, Google, Meta and TikTok for additional reach. “There is no longer that single lever you can pull.” ...

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast ...

A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the pitch decks they've used.

She was the first woman to own and run a major national advertising agency. Her company, Wells Rich Greene, was best known ...

This mindset is inherently flawed and detrimental to the digital advertising ecosystem. It assumes that the absence of client ...

T-Mobile, Verizon, and AT&T will pay a combined $10.2 million in a settlement with US states that alleged the carriers ...

Olivier Francois leads the Fiat brand, but he's also made his mark with Super Bowl commercials that included Bruce ...

The deal, worth an unspecified eight-figure sum, will more than double Overwolf’s connection with players through in-game ads ...

News Corp posted lower quarterly revenue and earnings due to a slowdown in advertising and declines at its overseas newspaper ...

Its advertising revenue growth of 3%, with the second quarter expected to be up around 12%, is offset by the downturn in ...

AppLovin shares soared in premarket trading Thursday morning after the app monetization company topped analysts' first ...