How Rembrand CEO Omar Tawakol aims to engage consumers by sliding in branded content without disrupting the video experience ...

Reddit shares soared 14% on Wednesday after the social media firm floored investors with strong revenue growth and improving ...

Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences.

The new AI-powered tech will allow businesses to upload an ad image and then instantly generate variations. Here's what to know about the new offerings.

AI offers added value and impact, writes ROB BRADLEY, SVP of digital revenue, strategy and operations at CNN International ...

Commentary: To help legal shops compete with illicit sellers, make marketing rules align with those followed by the alcohol ...

NEW YORK — Heightened consumer trust, loyalty and improved sales performance are among the measurable business outcomes for ...

Ahead of Upfronts, Paramount advertising boss John Halley says Bob Bakish's ouster and talks of a merger are "background" ...

The rise of e-commerce means an increased focus on the valuable information retailers have about their shoppers.

Revenues at RTL Group, a media giant which owns Fremantle, rose 2.6% to $1.4 billion for the first quarter of 2024.

Radiocentre and Colourtext revealed significant shortcomings in the typical short-term attribution models used to assess ...

As many radio companies seek to grow their podcast divisions, podcast advertising trends for 2024 largely shift to ...