Companies are finding that sometimes, a mobile-first strategy does not work. Yahoo has several mobile-first brands such as Livestand, a personalized iPad magazine, and IntoNow, a second-screen ...

s audience. These experiences often take place in co-viewing mobile apps such as Viggle, Shazam and IntoNow, which let users check into a particular program and access related content. Brands can also ...

Sony's silence on the PSN outage creates a news vacuum leaving many to assume a worst case scenario. Should PSN users be worried about more than just getting back to gaming?

“Also, I can predict tune-in apps like Shazam and IntoNow will be used as a platform to unlock offers and coupons with the increased user base on such apps,” he said. Macy’s ...