“After only two weeks of use, this Joico purple shampoo produced the best results in restoring the original cool light blonde tone of my hair compared with about nine other purple shampoos of ...

Taking care of your highlights at home ensures they stay bright and vivid. Here, top colorists share exactly what steps to ...

Find the secret weapon against brassy hair. Dive into our purple shampoo guide for tips on removing unwanted tones and ...

Sabrina Carpenter was giving big hair energy on stage at Coachella. Carpenter, 24, made her debut at the festival, which ...

This speed demon taps liquid keratin to erase damage, leaving hair stronger, healthier and silky smooth. $32, ulta.com True ...

With bangs trending on TikTok (The search for 2024 Bangs has over 192M posts!) and Rihanna’s new ‘do, we’re gearing up for a ...

Another tester echoed that her skin looked “glowing” as well as “hydrated and plump.” This plant oil–infused Joico pair ...

The feeling that lives rent-free in our heads? Walking out of a salon with freshly colored hair. But we demand rent from the brassiness and dullness that happens after a few weeks. That’s where ...

Whether your hair needs some excess protection, or you’re in the market for a new SPF, there’s something in here for you.

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Let us tell you a quick story: once upon a time, there was a clear divide ...

Eva NYC’s blue shampoo neutralizes orange tones and is incredibly nourishing. The shampoo is formulated with blue tansy to ...

GEMMA Kelly’s career in hairdressing started when she was just 15. Working as a Saturday girl while she was still at school, she knew she wanted to become a stylist.