EBay Global CMO Adrian Fung discusses how the brand is using AI tools, its new media review and generational trends on the latest episode of the Marketer’s Brief podcast.

McDonald’s, BlackRock and Adobe are just some of the companies engaging in agency reviews for parts of their accounts.

Contextual targeting on CTV is benefiting from generative AI, with ads that target viewers based on their emotions first, to better align content and context.

Chick-fil-A, BMW and JCPenney recently faced social media backlash for failing to partner with creators discussing them in their videos.

When asked the secret to cracking my generation—the unimpressed, diverse members of Gen Z—the answer is usually not what people want to hear: Don’t follow the trend. OK, tha ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 47 min 27 sec ago 59 min 8 sec ago By Gillian Follett - 2 hours 38 min ago 2 hours 59 min ago By Parker Herren - 4 ...

Meta released a new generative AI tool for advertisers but it’s still working on some details around how to label AI ads and limiting some of its outputs so advertisers maintain ...

Gap hired Fabiola Torres, a veteran marketer from PepsiCo, as global CMO for its namesake brand as it continues its media review.

Panera Bread Co. is discontinuing its Charged Sips, which have drawn lawsuits alleging the caffeinated drinks lead to health issues. To replace the drinks, the company plans to in ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 47 min 27 sec ago 59 min 8 sec ago By Gillian Follett - 2 hours 38 min ago 2 hours 59 min ago By Parker Herren - 4 ...

Join Ad Age in person for our Business of Brands conference in Chicago on Sept. 18 and 19, as we bring together some of the ...

The work from DDB and Critical Mass includes more than 300 assets, mirroring the variety of product combinations ...