Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform ...

IAS had a decent Q1. Even so, frustration with the opacity of third-party ad verification providers is increasingly bubbling ...

Smart TV makers are starting to adopt The Trade Desk's UID 2.0. Plus: Podcast advertising revenue growth slows down.

CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings call on Thursday.

Congress is scrambling to pass new children’s online privacy laws by Friday. Plus: Why publishers should keep prioritizing ...

Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Over the past two weeks, ...

Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated ...

Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. The studio’s ...

That notion of a user agent is a “holdover from a more civilized age,” when technology was developed to serve individual ...

Dotdash Meredith previewed plans for how its OpenAI partnership could enhance its digital ad business and provide incremental ...

The Trade Desk delivered another smash earnings report. What’s new? The company’s total revenue in Q1 was $491 million, a 28% ...

Safari now includes a tool called Web Eraser, which isn’t exactly an ad blocker, but lets users remove certain portions of ...