Brand lift studies are market research exercises that involve gathering survey feedback from two groups—an exposed group and ...

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We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige ...

By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one ...

A recent study by Deloitte Women @ Work Report revealed that half of working women reported higher stress levels than last ...

Artificial intelligence (AI) is changing marketers and the agencies they work with. While improved data gathering, processing ...

Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing - Brand ...