A digital billboard campaign in London metro stations gathered over 25,000 consumer form submissions and exceeded expectations by 5,000%.

Apple has been met with a wave of backlash over an ad promoting its latest iPad Pro model, billed as the thinnest product the tech firm has created to date. To emphasize the slimness, a new commercial ...

When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram.

The Mars candy brand’s first major campaign in 12 years seeks to be a balm for the "sameness fed to us by the algorithms and status quo trends.” ...

Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.

JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.

The Pernod Ricard brand teamed with Copy Lab to generate inclusive, free-to-use imagery in an attempt to train AI to become less biased.

NEW YORK — Meta unveiled a set of new generative artificial intelligence (AI) features for advertisers Tuesday (May 7), including image and text generators that speed up creative production. The ...

After a period of sustained growth, Peroni 0.0% is looking to strengthen its ties to Formula 1 racing, which has become increasingly popular in the U.S.

Ironmark is committed to helping our customers grow their businesses by incorporating best-in-class innovations and expertise ...

The plant-based brand’s first campaign under a new visual identity targets meat eaters looking for options that are better for public health and the planet.