Linking marketing strategy to business performance is a powerful way of making an investment case. But what happens when ...

Having the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford ...

Despite increasing marketing spend in Q1, Airbnb is considering a potential tightening of activity to “drive growth” as it ...

Planning to “break rules and honour traditions”, the alcohol-free beer brand is tapping into the summer of sport as part of a ...

Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need ...

The fashion retailer has appointed former PepsiCo and Nike marketer Fabiola Torres as its new global CMO, a position left ...

ITV streaming platform ITVX enjoyed a “strong” performance in the first quarter of 2024, as the number of hours streamed on ...

Should marketing leaders ramp up training in new tech for their existing teams or look to recruit talent with AI ‘expertise’?

On a sector-by-sector basis, marketing jobs in the healthcare industry were hardest hit, with 60% fewer job listings on ...

Claiming the brand has “carried the business forward”, Zoopla is taking a “scientific” approach to allocating marketing spend.

In a world where some businesses struggle to agree what they mean by marketing, how are brands defining excellence and who is ...

The thing about excellence is, it doesn’t matter how good you are at something if nobody knows about it. Marketing Week spent the best part of a couple of thousand words this week looking for a simple ...