When the Media Rating Council recently issued finalized standards for an initial phase of out-of-home measurement dealing only with impressions-based metrics, the council received a heap of criticism ...

The Paramount saga continues. The board will now consider a $26 billion offer, including the assumption of $15 billion in ...

If you wanted to make up a character like Robert Durst, you'd have trouble matching his actual crime spree. It's too ...

In the case of the headline above, it's Ascential plc's WARC unit, which made that declaration this morning, supplanting ...

The announcement during its NewFront presentation today also included a new "Reminder ads on Instagram" advertising format.

Netflix is in an unusual, strong position versus nearly all the streamers out there - it recently said it would stop ...

Insiders say potential bidders included rival Mediaocean, as well as a consortium of agency holding companies led by Omnicom, ...

Adding NBCU into the NBA live, linear TV networks lineup could mean a 15-20% reduction in total ad dollars for Disney and ...

Despite political party affiliations, Americans are far more likely to say social media has a negative rather than positive ...

Jeff Daniels' direction for portraying a profane Atlanta real estate developer in "A Man in Full" may have been to play this ...

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