Nielsen's effort to show a complete picture with its new "Media Distributor Gauge" totals all viewing from all platforms - ...

The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and ...

Vaidee will oversee the platform's monetization engine. She formerly led ad products and monetization at Google, most ...

AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing.

WBD announced advanced ad products for its Max streamer at its upfront event, including shoppable ads, advanced contextual ...

The Scot for Scotts Lawn Care is so fierce in a raw, Braveheart kind of way, he's almost too much man for the screen.

Campaign will include TV PSAs, digital ads and brand ambassador Allyson Felix, 11-time Olympic track and field medalist.

Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in a report that suggests information from the ...

Sinclair Inc., one of the biggest U.S. TV station groups, wants to get smaller - perhaps by 30%, according to reports.

Total day viewing for all streaming platforms for age 2+ slipped 2% vs. March with broadcast share down 3% to a 22.2% share.

Her hire is part of the agency's ongoing commitment to expanding creative boundaries and further the agency's 'Creativity to ...

A report by publisher analytics firm Chartbeat and digital intelligence platform Similarweb finds referral traffic from ...