Just four months after rolling out an inaugural sponsorship with the World Surf League, Lexus has expanded the agreement, ...

TKO Group beat expectations on top and bottom line in the first quarter of 2024 and is raising its full-year guidance ...

Longtime baseball executive Theo Epstein will be playing a 'critical role' in how the PGA Tour goes about charting a path ...

Adidas has named recently retired WNBAer Candace Parker President of Women's Basketball, where she will work to oversee ...

With an eye toward increasing global sponsorship and licensing revenue, the NFL has affected an organizational tweak which sees offshore personnel responsible for those international businesses more ...

As the Haslams continue initial work on a potential new stadium for the Browns, co-owner Dee Haslam said the process is ...

Web3 firm Credenza and retailcloud are using their respective technologies to create a 360-degree fan experience for fans, whether they're buying tickets, interacting with a team's social media ...

May is mental health month, and tech companies and apps such as Peak AI, On Balance and MLB Together are providing ways for amateur and pro athletes to check in on, track or even improve their mental ...

A way to articulate the efficacy of their programs and activations ...

On this week’s pod, SBJ’s Austin Karp chats with basketball writer Tom Friend about the pending NBA media deal. Cindy Brunson ...

Indianapolis Motor Speedway officials said that Indianapolis 500 ticket sales are “ahead of 2023” and that reserved grandstand seats are “likely to sell out before race day ...

Marquette Univ. VP & AD Bill Scholl announced his decision to retire once a successor is named following a national search.