In the feverish run-up to the U.S. general elections, political parties are expected to spend a staggering $3bn on media ...

In the age of social media, quality creativity isn’t just an asset; it’s the currency of success, according to VaynerMedia’s ...

Digital advertising leaders from Skyscanner, Dentsu Creative and Microsoft Advertising demystify generative AI in a new three ...

The launch of the new 13-inch iPad Pro is supported by a ‘smashing’ new 70-second ad spot, aptly called ‘Crush,’ that is The ...

Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations ...

For all the innovation adtech has driven, its branding is typically embarrassing, especially given that these brands live in the world of media, advertising and publishing. Tech is booming. New brands ...

The dramatic short seeks to mobilize support for legislative action and consign conversion therapy to the annals of history.

A documentary-style ad emphasize the importance of using your vote Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here. Mike’s Hard Lemonade, ...

With the help of her Word Tonic crew, Carolyn McMurray put AI through its paces to determine if it can come close to interpreting gen Z memes.

Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations ...

The new capabilities are designed to help brands ramp up their social content strategies without veering from their core messaging and aesthetic.

Everyone loves a rebrand – or do they? Leading marketers tell us which brands they think should never change. Because if it ...