Actor Edward Norton declared "linear TV" to be on its last legs during a CNBC appearance on Tuesday, briefly worrying a ...

A Collaborative Journey of Innovation at IIT Roorkee IIT Roorkee's Startup Secures First Prize in Open Category “Exploring ...

The world of advertising is currently experiencing significant competition between Connected TV (CTV) and traditional linear ...

Guileine reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while ...

A recent Samba TV study of a CPG brand’s campaign showed GSTV reached more young and light TV viewers than linear TV, which reached older, heavier watchers. GSTV served proportionally more impressions ...

Consumers were 5% more likely to engage with QSR ads on linear TV vs. streaming platforms, according to EDO Ad EnGage.

Chinese Online Movies Repackaged as PopC Linear Channel, Nippon Connection highlights; Taipei festival to focus on Budapest.

Miamians are excited. The much-anticipated, long-awaited second phase of The Underline, Miami’s developing 10-mile linear ...

Ubisoft‘s upcoming Assassin’s Creed game code named Hexe will be “a more linear” experience compared to some recent games in ...

The Linear Slide Units Market report, unveiled by Future Market Insights—an ESOMAR Certified Market Research and Consulting ...

Cadent, the largest independent solutions provider for omnichannel video advertising, today launched Performance TV. A new ...

Institutional investors grapple with non-linear markets, driven by earnings risk, high dispersion, and volatile interest rate ...