Under Armour, under the direction of its founder Kevin Plank, is trying to turn around its losses and strengthen its brand.
In his first earnings call since returning to the CEO role, Kevin Plank said he wants to streamline Under Armour's business and narrow its focus. Here's his plan for turning the company around.
Kevin Plank is back and he's not happy. In his first earnings call since returning to Under Armour as its chief executive officer, Plank laid out a significant restructuring plan that will include ...
Restructuring for Resilience In a bid to counteract these challenges, Under Armour has unveiled a broad restructuring plan, projected to cost between $70 million and $90 million. This plan ...
Under Armour is one of the biggest global sports apparel brands. The company has struggled with strategy. Under Armour changed CEO five times in five years. Now, the founder is returning to the ...
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Less than two months after Under Armour founder Kevin Plank took back over as CEO, the company launched a restructuring expected to include layoffs and other moves to elevate the brand and make ...
The restructuring strategy was unveiled by founder Kevin Plank who returned as CEO in April. returning to Under Armour as its chief executive officer, Plank, a 25 percent reduction in product, a ...
Under Armour announced plans for a restructuring following disappointing results in its fourth quarter and fiscal year 2024 (ended March 31, 2024), as well as the expectation that revenues will ...