As the Boy Scouts of America undergoes a landmark rebranding to ‘Scouting America,’ marketers weigh in on the organization’s quest to become more inclusive and relevant in modern times. But will a ...
The Boy Scouts of America is changing its name for the first time in its 114-year history and will become Scouting America. (AP Photo/Kevin Kolczynski) Comment threads are monitored for 48 hours ...
The Boy Scouts of America announced they are officially changing their name to be more inclusive of girls.The scouts have ...
Scouting America CEO Roger Krone says the divisions in American society make foundational experiences like scouting more ...
The decision by Boy Scouts of America to change its name to Scouting America intrigued me. This decision is, in part, to include girls and young women. A recent Associated Press article mentioned ...
The Boy Scouts of America today announced that it will rebrand to Scouting America, reflecting the organization’s ongoing ...
Earlier this month, the Boy Scouts of America (BSA) announced it will change its name to “Scouting America” to demonstrate ...
As the Boy Scouts of America prepare to celebrate the organization’s 115th birthday, leaders are hoping the next hundred years bring more inclusion and growth in membership. To move toward achieving ...
A rebranding and name change alerts parents and children around the country that the old Boy Scouts of America is no more.
The organization doesn’t need to change its name or court girls to attract new members.
What happens when a crucible fails? When its integrity is compromised, it melts into the process, producing weakened steel ...
In a bold move that has sent shockwaves through the nonprofit world, renowned actor Denzel Washington has announced that he ...