Luxury fitness chain Equinox is putting a price on the ultimate luxury: longer life. The company on Monday introduced a membership that, for a hefty $36,000 a year, includes more than 100 tests ...

Equinox fitness is largely known for two things: being a luxury wellness brand and having sky-high prices. This week it’s leaning into both with the announcement of a new personalized longevity ...

Equinox knows how to keep people talking. Immediately following the luxury gym’s announcement to launch an eyebrow-raising $40,000 annual “Optomize by Equinox” membership, it dropped ...

Have $40,000 to spare? Keen to postpone death for as long as possible? Then you just might be interested in Equinox's new "Optimize by Equinox" offering. Except, of course, that this offering is ...

Ritzy gym chain Equinox is being lambasted by patrons for replacing a much-loved offering of locker room products with a new collaboration. The fitness group announced Wednesday that it would be ...

Would you pay the price of a new car every year for the chance at a longer life? One luxury gym is hoping so. It’s hardly a leading economic indicator, but at a time of stubbornly high prices ...

Fitness First unveils new fitness philosophy based on the principles of behavioral psychology, an industry first, to encourage its members to go further in adopting a healthier and fitter lifestyle.

The Asia Pacific region is expected to witness the fastest growth during the forecast period. Rapid urbanization, increasing ...