Apple's iPad Pro ad, featuring a hydraulic press crushing symbols of creativity, draws widespread criticism. Users compare it to the iconic "1984" commercial, expressing disappointment with the ...
is Apple that just a day ago aired the new iPad Pro ad called Crush. The advertisement has sparked an unusual backlash from creative professionals, who also often happen to be core Apple  users.
Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA ...
Tech giant Apple is famous for its products and its stylish and effective marketing strategies and events. However, to promote its new iPad, the company released an ad which is drawing criticism ...
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. A hot potato: Apple has a very long history of creating memorable commercials, from the iconic ...
Previous story as follows: Apple debuted an ad for its new iPad Pro this week, seemingly meant to show the versatility and power of the product. It's getting backlash, however, from many in the ...
In the new Apple ad, a crushing machine gets to work on both analog objects and digital symbols. Apple apologized on Thursday for a new iPad Pro ad that shows a giant hydraulic press crushing a ...
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tone-deaf ad I've ever seen in my life. Fire all of your marketers. This is utterly catastrophic for your brand." One user even compared Apple's current image to a dystopian future they once ...
Apple unveiled its latest generation iPad Pro earlier this week. The company released a ‘crush’ ad to promote the new device. The ad features an industrial-sized hydraulic press crushing ...