Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA ...

Apple's iPad Pro ad, featuring a hydraulic press crushing symbols of creativity, draws widespread criticism. Users compare it to the iconic "1984" commercial, expressing disappointment with the ...

In the new Apple ad, a crushing machine gets to work on both analog objects and digital symbols. Apple apologized on Thursday for a new iPad Pro ad that shows a giant hydraulic press crushing a ...

A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. It shows a hydraulic press crushing creative tools, fueling worries about technology's impact on the arts.

Apple has apologised after a backlash over an advert that showed objects, including musical instruments and books, being crushed by a hydraulic press. Apple said the advert fell short of its goal ...

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NEW YORK (AP) -- A newly released ad promoting Apple's new iPad Pro has struck quite a nerve online. The ad, which was ...

The buzz around the new iPad Pro has been mostly positive, with users excited about the raw power offered by the M4 chip and the new tandem OLED display. However, during the announcement, Apple aired ...