Apple's iPad Pro ad, featuring a hydraulic press crushing symbols of creativity, draws widespread criticism. Users compare it to the iconic "1984" commercial, expressing disappointment with the ...
Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA ...
Apple has apologised for “missing the mark” after a backlash over its latest iPad advert that showed creative tools, including musical instruments and books, being crushed by a hydraulic press.
When an ad goes viral, it’s usually for one of two reasons — it resonates so deeply with viewers that they can’t stop talking about it … or it makes people so upset they rush to social media to voice ...
In the new Apple ad, a crushing machine gets to work on both analog objects and digital symbols. Apple apologized on Thursday for a new iPad Pro ad that shows a giant hydraulic press crushing a ...
David Yelland and Simon Lewis discuss why Apple’s latest iPad ‘crush’ advert misfired, the crisis created by Baidu’s PR boss, and Nadhim Zahawi’s resignation communication plan.
Apple Intelligence is essentially a snazzy brand name for Apple's new-found focus on AI, triggered by the huge success of the ...
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. A hot potato: Apple has a very long history of creating memorable commercials, from the iconic ...