Apple's iPad Pro ad, featuring a hydraulic press crushing symbols of creativity, draws widespread criticism. Users compare it to the iconic "1984" commercial, expressing disappointment with the ...
In advertisements there is a thin-line between edgy and annoying. And often this line is determined by the context, by the sentiments prevailing in that particular moment in time. The latest to ...
Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA ...
In the new Apple ad, a crushing machine gets to work on both analog objects and digital symbols. Apple apologized on Thursday for a new iPad Pro ad that shows a giant hydraulic press crushing a ...
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Apple unveiled its latest generation iPad Pro earlier this week. The company released a ‘crush’ ad to promote the new device. The ad features an industrial-sized hydraulic press crushing ...
The buzz around the new iPad Pro has been mostly positive, with users excited about the raw power offered by the M4 chip and the new tandem OLED display. However, during the announcement, Apple ...
NEW YORK (AP) -- A newly released ad promoting Apple's new iPad Pro has struck quite a nerve online. The ad, which was ...
Apple has apologised after a backlash over an advert that showed objects, including musical instruments and books, being crushed by a hydraulic press. Apple said the advert fell short of its goal ...