Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA ...
Apple's iPad Pro ad, featuring a hydraulic press crushing symbols of creativity, draws widespread criticism. Users compare it to the iconic "1984" commercial, expressing disappointment with the ...
In the new Apple ad, a crushing machine gets to work on both analog objects and digital symbols. Apple apologized on Thursday for a new iPad Pro ad that shows a giant hydraulic press crushing a ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Apple has apologised for an advert showing musical instruments, artistic tools and games being crushed by a ...
David Yelland and Simon Lewis discuss why Apple’s latest iPad ‘crush’ advert misfired, the crisis created by Baidu’s PR boss, and Nadhim Zahawi’s resignation communication plan.
Apple has apologised after a backlash over an advert that showed objects, including musical instruments and books, being crushed by a hydraulic press. Apple said the advert fell short of its goal ...
Podcaster Angharad Yeo says the crushing of art objects in an Apple ad is evocative of AI destroying creativity and taking jobs. Podcaster Angharad Yeo says the crushing of art objects in an Apple ...
Long seen as the gold standard in marketing, the tech giant did a face-plant with its ad for the new iPad Pro tablet. The 60-second spot shows a massive hydraulic press literally crushing an array ...
Apple’s ad backlash, 'I’m not your mum' and Zahawi’s exit strategyApple’s ad backlash, 'I’m not your mum' and Zahawi’s exit strategy ...