Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA ...

Apple's iPad Pro ad, featuring a hydraulic press crushing symbols of creativity, draws widespread criticism. Users compare it to the iconic "1984" commercial, expressing disappointment with the ...

In the new Apple ad, a crushing machine gets to work on both analog objects and digital symbols. Apple apologized on Thursday for a new iPad Pro ad that shows a giant hydraulic press crushing a ...

Apple has apologised after a backlash over an advert that showed objects, including musical instruments and books, being crushed by a hydraulic press. Apple said the advert fell short of its goal ...

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NEW YORK (AP) -- A newly released ad promoting Apple's new iPad Pro has struck quite a nerve online. The ad, which was ...

Podcaster Angharad Yeo says the crushing of art objects in an Apple ad is evocative of AI destroying creativity and taking jobs. Podcaster Angharad Yeo says the crushing of art objects in an Apple ...

David Yelland and Simon Lewis discuss why Apple’s latest iPad ‘crush’ advert misfired, the crisis created by Baidu’s PR boss, and Nadhim Zahawi’s resignation communication plan.

Apple’s ad backlash, 'I’m not your mum' and Zahawi’s exit strategyApple’s ad backlash, 'I’m not your mum' and Zahawi’s exit strategy ...